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MindLeaders celebrates official brand launch at Learning Technologies exhibition

Global elearning and talent development company MindLeaders ThirdForce officially launches as the single global brand MindLeaders at the Learning Technologies exhibition in Kensington Olympia next week. The rebrand brings together a global business with offices in the U.S, U.K, Ireland, Australia and South Africa under a single banner with a unified vision of “changing lives through learning”. To coincide with the conference, MindLeaders is also launching a single global website.

“We are proud to be launching our global website, a new mobile site and a new vision that powerfully conveys what we do as a company,” says Janet Garcia, director of MindLeaders UK & International. “We’ll be talking to delegates about how our technologies change lives through learning on a daily basis and highlighting some of our most exciting growth areas for 2012.”

One of the growth areas that Janet will draw attention to is a landmark new learning product developed in collaboration with Facebook. Due for a February release, the MindLeaders Facebook Trainer for Business app educates small and medium sized businesses about using the social network as a marketing tool. In seminars on the exhibition floor, Janet will explain how MindLeaders overcame the challenges of developing an elearning app for a global audience on an ever-changing social platform.

Noreen Wolfe who is eLearning Manager at Whitbread, a longstanding MindLeaders customer in the hospitality sector, is also speaking at the Learning Technologies Conference. Noreen oversees online training for over 35,000 learners and Whitbread participated in a pilot to deliver the MindLeaders blended learning solution for Functional Skills as part of its Apprenticeship scheme. Noreen’s session will deal with the importance of designing context into learning and using a blended approach to the best effect.

To celebrate the rebrand, MindLeaders exhibiters will be giving away vouchers for one of its most popular courseware packages and running a competition for delegates using Twitter, LinkedIn and Youtube.

Learning Technologies 2012 takes place on 25 – 26 January 2012 at Olympia 2 in London. Delegates can find the MindLeaders team at Stand 77 and visit the new website at www.mindleaders.com from 24 January onwards.

Janet Garcia’s seminar takes place at 3pm on the 25 January in Seminar Theatre 6 and at 3.30pm in Seminar Theatre 4 on the 26 January. Noreen Wolfe’s conference speaking slot is at 2pm on Wednesday 25 January.


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